THE 501XX BOOK: A COLLECTION OF VINTAGE JEANS

Discover everything you need to know about Levi’s legendary 501 jeans in this beautifully crafted book by Yutaka Fujihara, manager of Tokyo’s renowned vintage store BerBerJin.

The book traces the evolution of Levi’s most iconic style — from its origins to the many subtle changes that shaped the 501 through the decades. Fujihara documents 51 of the world’s most remarkable examples of 501 jeans, in collaboration with passionate collectors such as Naru Kawamoto, Nao Koshiba, Takashi Sanai, Naoto Baba, Yawara Miura, and Shigeki Wakiya, as well as the Levi’s Archive, which generously contributed to the project.

Book Introduction

Jeans Originally called “waist overalls,” played an important role and provided a significant influence in the fashion world. Originally intended as work clothes, the denim pants become indispensable item in people’s everyday lives, keeping pace with rapidly developing economics and cultures. Among countless type of jeans, the 501®XX made by Levi Strauss and Co. is still held in the highest regard throughout the world. The beautiful fades, unique eye-catching details like the famous arcuate stitching and RedTab keep the 501®XX in constant demand in the vintage clothing market. Though the style of the 501®XX evolved over time to stay current with customers desires it always remained true to its origin as tough work clothing – so tough in fact, that 501®XX jeans found from over a century ago are still wearable. The 501®XX proved strong enough to survive the test of time and continues to be an essential part of fashion history.

Book Details:

• Title: 501XX – A Collection of Vintage Jeans

• Pages: 200

• Languages: Japanese & English

• Author / Producer: Yutaka Fujihara (BerBerJin)

• Publisher: Kesaharu Imai

• Editor: Izumi Takemoto

• Translator: Aota Mituhiro

• Supervisors: Yutaka Fujihara, Naoki Kawamata (Smiley)

• Printed in Japan